Attempting to appeal to customers who were used to the convenience of disposable packaging and plastic bags, Unboxed Market branding had to be simple and informative, letting customers know what zero-waste shopping was and how easy it was to do.

At its core Unboxed Market is about respect for the earth and a true connection to sustainable practices. The logo represents this with its simple, clear golden wheat graphic and warm and welcoming typeface. Making better choices for the earth can be a simple and uncomplicated process, and the Unboxed Market branding communicates this through use of icons and minimal typography, from in-store wall graphic instructions to the website itself.